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Your Ultimate Guide To Optimizing The Content Marketing Lifecycle For ROI
Content marketing is a practice that has been on a steady upswing since 2015. It’s a hot subject amongst top influencers in the marketing space, and even Gartner can’t stress how important it is:...
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11 Harmful Content Marketing Misconceptions and How to Fix Them
According to CMI’s 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at content marketing. It’s no secret that content marketing has become standard practice for...
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How to Be a Better, Smarter Marketer in 2016 With Intelligent Content...
Content marketing has never been so hot. 80% of companies now create content as part of their marketing strategy. Yet, 71% of marketers feel their content marketing is failing. That’s over 2/3 of...
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Is Creating Engaging Content Enough To Succeed With Content Marketing? Here’s...
Content production is a challenge that has dominated the content marketing space for a while now, with 54% of B2B marketers continuing to cite the creation of engaging content as their #1 content...
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